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BBC News amuses and annoys me!
11 Feb 2010 10:06 amI'm off work, and watching the morning news as I check my e-mails. I've just watched an interview with one of the authors of a newly released report on school dinners - a sensible interview - on BBC News; where they put what they see as the 'bullet points' along the bottom of the screen at the same time. These will be the points they will make when they mention it as a shorter story without the interview.
Here is a comparison of the interview and what the BBC are going to high-light from the report.
Author; three out of four primary school children now eat their greens.
Bullet Point; one in four primary school children refuse to eat their greens.
Author; the level of wastage, at 25%, is exactly the same as it was in 2005 before the rules were introduced to make the meals healthier. This is often caused by children having to leave the dining room before they have finished to allow the next sitting in.
Bullet Point; 25% of all food is now wasted.
Author; reducing the fat level has reduced the calorie content slightly.
Bullet Point; energy provided by school meals reduced.
So - every word of their short bulletin will be true - but it will still be a very different story to the one the author of the report has actually told, which is 'school meals are healthier than they were and most of the children eat their fruit, veg and salads.'
Talk about spin! Presumably 'children refuse to eat healthy food' fits their preconceptions better.
Here is a comparison of the interview and what the BBC are going to high-light from the report.
Author; three out of four primary school children now eat their greens.
Bullet Point; one in four primary school children refuse to eat their greens.
Author; the level of wastage, at 25%, is exactly the same as it was in 2005 before the rules were introduced to make the meals healthier. This is often caused by children having to leave the dining room before they have finished to allow the next sitting in.
Bullet Point; 25% of all food is now wasted.
Author; reducing the fat level has reduced the calorie content slightly.
Bullet Point; energy provided by school meals reduced.
So - every word of their short bulletin will be true - but it will still be a very different story to the one the author of the report has actually told, which is 'school meals are healthier than they were and most of the children eat their fruit, veg and salads.'
Talk about spin! Presumably 'children refuse to eat healthy food' fits their preconceptions better.
